The impact genius
onLINE SCHOOL

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ENTREPENEURSHIP courses​

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E101: Entrepreneurship Fundamentals

 

Understanding the foundation of entrepreneurship is crucial to any venture's success. This course provides a comprehensive overview of the entrepreneurial journey, right from ideation to fruition. What distinguishes a business idea from a viable business opportunity? How do entrepreneurs evaluate potential opportunities, and what strategies can they use to ensure that their ventures are successful? Additionally, this course dives into the various startup structures, distinguishing between companies and nonprofits, and introduces the dynamic world of social entrepreneurship. This course will serve as the building block for all future entrepreneurial endeavors.

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Modules:

• The Essence of Entrepreneurship: Ideas vs. Opportunities

• Market Analysis: Identifying Needs and Opportunities

• Entrepreneurial Mindset: Cultivating Resilience and Vision

• Business Strategy Development: Crafting a Path to Success

• Startup Structures: An Overview of Business Entities and Their Implications

• Company vs. Nonprofit: Distinct Goals, Challenges, and Strategies

• Introduction to Social Entrepreneurship: Merging Profit with Purpose

• Common Challenges and Overcoming Them: Lessons from Successful Entrepreneurs

 

Learning Outcomes:

• Grasp the core principles of entrepreneurship and understand its various stages.

• Differentiate between mere business ideas and viable business opportunities.

• Cultivate an entrepreneurial mindset that is adaptable, resilient, and visionary.

• Recognize the implications of choosing specific startup structures.

• Understand the differences and similarities between companies and nonprofits.

• Gain an introductory understanding of social entrepreneurship and its potential for transformative impact.

• Develop strategies to analyze the market, identify needs, and position a business for success.

• Identify common entrepreneurial challenges and learn tactics to overcome them.

 

Audience: K-12, College, Young Professionals
Prerequisites: None
Duration: 2-3 Hours

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E102: Introduction to sOCIAL Entrepreneurship

The landscape of social entrepreneurship is dynamic, vast, and fast growing. At its core lies the promise of creating positive change for society, communities in need, and the world. This foundational course delves into the principles of social entrepreneurship, offering insights into identifying, evaluating, and pursuing opportunities that address societal challenges while ensuring sustainable growth. Learn how to differentiate between business ideas and viable business opportunities that hold the promise of social good. This course serves as the gateway to the more advanced topics in entrepreneurship and is essential for anyone keen on blending business with social impact.

 

Modules:

1. Introduction to Social Entrepreneurship

2. Idea Generation and Evaluation

3. Identifying Social Impact Opportunities

4. Basics of Business Strategy while adding a Social Impact lens

 

Learning Outcomes:

• Understand the principles of social entrepreneurship

• Differentiate between business ideas and opportunities

• Learn to evaluate opportunities through a social impact lens

 

Audience: K-12, College, Young Professionals
Prerequisites: None
Duration: 3-4 Hours

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E103: Ideation and Innovation: Design Thinking for Social Entrepreneurs

Innovation is at the heart of entrepreneurship. In this course, students will explore techniques and methods to generate, evaluate, and refine ideas. Harness the power of human-centric design to innovate and solve real-world challenges. This course introduces learners to the principles of design thinking and its application in building solutions that cater to actual human needs, ensuring that your entrepreneurial venture is rooted in genuine value creation. Students will learn how to ideate effectively, ensuring that their business concepts are both innovative and feasible. They'll also explore case studies from major startups to understand the ideation processes they employed. 

 

Modules:

1. Introduction to Design Thinking

2. Empathize: Understanding User Needs

3. Ideate and Prototype: Solution Crafting

4. Test: Refining the Solution

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Learning Outcomes:

• Understand the design thinking process applied to entrepeneurship

• Apply human-centric design principles

• Build solutions tailored to real-world needs

 

Audience: K-12, College, Young Professionals
Prerequisites: E101 - Entrepreneurship Fundamentals, E102: Introduction to Social Entrepeneurship
Duration: 4-5 Hours

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E104: Business Modeling and Strategy for Social Ventures

Venturing into the world of social entrepreneurship requires a sound business model. Transforming an idea into a sustainable business model is a challenging yet vital step. In this course, students will dive deep into crafting business models using tools like the Business Model Canvas. This course will equip learners with the knowledge and tools to craft robust business models tailored to social ventures. Dive deep into value propositions, customer segments, channels, and revenue streams, while keeping the societal impact at the forefront. By the end, students will have a clear blueprint for their entrepreneurial venture.

 

Modules:

1. Crafting Viable & Sustainable Business Models for Social Impact

2. Exploring the Business Model Canvas

3. Strategy Development and Execution

4. Positioning and Differentiation in Social Ventures

 

Learning Outcomes:

• Design and evaluate business models for social impact

• Understand and apply the Business Model Canvas

• Develop strategies tailored for social entrepreneurship

 

Audience: K-12, College, Young Professionals
Prerequisites: E101 - Entrepreneurship Fundamentals for Social Impact
Duration: 4-5 Hours

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E105: Product Management for Social Entrepreneurs

Navigating the journey from a business idea to a tangible product requires adept product management. Learn how to define, plan, and deliver products that not only meet market demands but also drive societal change. Explore frameworks and methodologies that cater specifically to social ventures.

 

Modules:

1. Foundations of Product Management

2. Identifying the right problem: Creating a solution to a problem, not solution searching for a problem

3. Product Lifecycle in Social Ventures

4. Stakeholder Management and Communication

5. Metrics, Feedback, and Iteration

 

Learning Outcomes:

• Understand the product management lifecycle

• Manage stakeholders and communicate product vision

• Apply feedback and iterate for product success

 

Audience: K-12, College, Young Professionals
Prerequisites: E101, E102, E103, E104
Duration: 5-6 Hours

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E106: Product Marketing & Branding for Social Entrepreneurs

No matter how revolutionary a product or service might be, it's crucial to market it right. A product's success in the market is as much about its utility as it is about effective marketing. Dive into the nuances of marketing products that promise societal change. Understand how to position, promote, and pitch your product in a way that resonates with both investors and the larger community. This course will offer insights into the world of startup and social venture marketing, from creating a strong brand identity to leveraging digital channels for growth. Students will learn about market analysis, positioning, and various marketing strategies tailored for startups. 

 

Modules:

1. Principles of Product Marketing

2. Branding and Positioning for Social Ventures

3. Creating a Value Proposition

4. Go-to-Market Strategies

5. Measuring Marketing Effectiveness

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Learning Outcomes:

• Understand how to market products for social impact

• Create and execute go-to-market strategies

• Measure and refine marketing efforts

 

Audience: K-12, College, Young Professionals
Prerequisites: E101, E102, E103, E104
Duration: 4-5 Hours

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E107: Launching & Scaling Social Ventures: Sustainable Growth & FUnding Strategies

 

Taking a startup from its nascent stage to a full-blown successful business requires strategic growth tactics. This can be even harder for social enterprises. Sustainable revenue and funding is the lifeblood of any business. This course will guide students through the various stages of funding a startup, from bootstrapping and angel investors to venture capital and IPOs. It will also cover essential financial planning techniques for social ventures specifically, ensuring the venture remains profitable and sustainable.

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Audience: K-12, College, Young Professionals.
Prerequisites: E101 - Entrepreneurship Fundamentals
Duration: 3-4 Hours

 

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E108: Legal and Ethical Considerations for Entrepreneurs

 

Navigating the legal landscape is crucial for any entrepreneur. This course will guide students through the basics of startup law, including company formation, intellectual property rights, contracts, and more. It will also touch upon the ethical considerations every entrepreneur should be aware of, ensuring their venture not only grows but does so responsibly.

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Audience: K-12, College, Young Professionals.
Prerequisites: E101 - Entrepreneurship Fundamentals
Duration: 2-3 Hours

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E109: Measuring and Scaling a Company's Social Impact Strategy

 

For any social venture, assessing and amplifying the impact is vital. Dive into methodologies to quantify social good, and explore strategies to magnify the positive societal changes your venture brings.

 

Modules:

1. Introduction to Impact Measurement

2. Tools and Frameworks for Assessing Impact

3. Strategies for Scaling Impact

4. Reporting and Communicating Impact

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Learning Outcomes:

• Understand the importance of measuring social impact

• Use tools and methodologies to assess societal change

• Develop strategies to amplify impact

 

Audience: K-12, College, Young Professionals
Prerequisites: E101 - Entrepreneurship Fundamentals, E102: Intro to Social Entrepeneurship 
Duration: 4-5 Hours

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E110: Navigating the Startup Ecosystem: From Idea to VC Pitch

Get equipped with the knowledge and skills to take your social venture from a mere idea to a compelling pitch for venture capitalists. Understand the startup ecosystem, learn how to navigate its various stages, and be pitch-ready by the end of this course, making you primed for success at the conference.

 

Modules:

1. Startup Ecosystem Overview

2. Milestones from Ideation to Execution

3. Preparing for the Venture Capital Pitch

4. Pitching Best Practices and Feedback Iteration

 

Learning Outcomes:

• Navigate the startup ecosystem effectively

• Understand key milestones in the startup journey

• Craft and deliver compelling pitches to venture capitalists

 

Audience: K-12, College, Young Professionals
Prerequisites: E601 - Measuring and Scaling a Company's Social Impact Strategy
Duration: 5-6 Hours

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This comprehensive and world leading curriculum caters to budding the next generation of successful and impactful social entrepreneurs, offering a blend of foundational knowledge and practical insights. From understanding the basics of entrepreneurship with a social lens to crafting effective pitches for investors, this curriculum prepares learners for real-world challenges, ensuring they're equipped to create lasting positive change through their ventures.

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COMING SOON! STAY TUNED.

 

Your Future Starts Here

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The time to invest in your future is now. Whether you are a student, a parent, or a young professional, the Impact Genius Online School is your platform for growth and excellence. Join us today and start your journey towards success and meaningful impact.